Fee comparison
Amazon vs Walmart fees
It depends on price: Amazon leaves you more at none of these prices, and Walmart at none of these prices. Enter your own price and costs to compare a real sale.
Amazon sale$50.00
| Sale price | $50.00 |
| Referral fee 15% | −$7.50 |
| Payout from Amazon | $42.50 |
You keep$42.50
Fees $7.50 (15.0% of revenue)Margin 85.0%
Walmart sale$50.00
| Sale price | $50.00 |
| Referral fee 15% | −$7.50 |
| Payout from Walmart | $42.50 |
You keep$42.50
Fees $7.50 (15.0% of revenue)Margin 85.0%
What you're paid at common prices
| Sale price | Amazon fees | Amazon payout | Walmart fees | Walmart payout | More for you |
|---|---|---|---|---|---|
| $10.00 | $1.50 | $8.50 | $1.50 | $8.50 | Same |
| $25.00 | $3.75 | $21.25 | $3.75 | $21.25 | Same |
| $50.00 | $7.50 | $42.50 | $7.50 | $42.50 | Same |
| $100.00 | $15.00 | $85.00 | $15.00 | $85.00 | Same |
| $250.00 | $37.50 | $212.50 | $37.50 | $212.50 | Same |
Default fee category, no shipping or costs. Category rates, store subscriptions, ads and seller levels change the numbers: use the Amazon and Walmart calculators for those.
How Amazon fees work
- Referral fee is a percentage of the item's total price (list price + shipping + gift wrap) or the category minimum, whichever is greater.
- Some categories use whole-price tiers (one rate for the whole price, set by the price band) and others charge each rate only on the portion of the price in that band; see tier_breakdown in the response.
- Media items also pay a $1.80 closing fee per item.
- Individual plan sellers pay $0.99 per item sold; Professional plan sellers pay $39.99/month instead (not included per item).
- Fine Art is not supported because Amazon's published table and tier text disagree on its minimum fee.
- FBA fulfillment, storage and advertising fees are not included.
Official sources, verified November 13, 2026:Amazon: Standard selling fees
How Walmart fees work
- Referral fee is a percentage of the total sales price (item price + shipping and handling, gift wrap and other charges).
- Some categories use whole-price tiers and others charge each rate only on the portion of the price in that band; see tier_breakdown in the response.
- Walmart Marketplace charges no setup, monthly or per-item listing fees.
- Walmart Fulfillment Services (WFS) fees and promotional referral-fee discounts are not included.
Official sources, verified November 13, 2026:Walmart Marketplace: Pricing